25 Dec 08 Web 2.0: A Strategy Guide
By Amy Shuen Web 2.0 makes headlines, but how does it make money? This concise guide explains what’s different about Web 2.0 and how those differences can improve the bottom line. Whether you’re an executive, a small business owner, or an entrepreneur, Web 2.0: A Strategy Guide illustrates through real life examples how various businesses are creating new opportunities on today’s Web. This book is about strategy rather than the technology itself 
Web 2.0: A Strategy Guide Business thinking and strategies behind successful Web 2.0 implementations.
April 2008
Pages: 266
ISBN 10: 0-596-52996-1 | ISBN 13: 9780596529963
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